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Salesforce Marketing-Cloud-Email-Specialist Certification is recognized globally and is highly valued by organizations that use the Marketing Cloud Email platform. Salesforce Certified Marketing Cloud Email Specialist certification demonstrates that a professional has the skills and knowledge to use the Marketing Cloud Email platform to create effective email campaigns that drive business growth. Salesforce Certified Marketing Cloud Email Specialist certification is an important credential for digital marketing professionals who want to advance their careers and increase their earning potential.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q50-Q55):

NEW QUESTION # 50
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A. Create a data filter that includes the new fields.
B. Create a new data extension with the new fields.
C. Edit the fields in the synchronized data source.

Answer: C

Explanation:
Editing the fields in the synchronized data source is the first step to ensure the new fields are available to segment on. The marketer needs to select which fields they want to sync from Salesforce to Marketing Cloud, and then wait for the sync process to complete. Creating a new data extension or a data filter with the new fields would not work if the fields are not synced first.

NEW QUESTION # 51
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A. Campaign Email Tracking Report
B. Datorama pivot Table
C. Tracking Data Extract file transfer

Answer: C

Explanation:
To schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign, the marketing manager should use the Tracking Data Extract file transfer. This tool allows the extraction of tracking data from Salesforce Marketing Cloud, which can then be transferred to an external storage location such as Azure Blob. By setting up an automation in Automation Studio, this process can be scheduled to run weekly, ensuring the performance data is consistently sent to the desired location.

NEW QUESTION # 52
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.
How should journey Builder be configured to meet this requirement?

A. Configure Journey Settings to 'allow no re-entry.
B. Configure Journey Entry Event to 'allow no re-entry.'
C. Configure Journey Email Send to dedupe on email address.

Answer: A

NEW QUESTION # 53
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A. A/B Testing
B. Einstain Engagement Activities
C. Path Optimizer

Answer: C

Explanation:
Path Optimizer in Journey Builder allows marketers to test different paths within a journey based on various parameters. This tool helps in assessing theeffectiveness of different emails or other journey steps by comparing how different segments of the audience respond to each path.
Reference:Salesforce Marketing Cloud Documentation on Path Optimizer

NEW QUESTION # 54
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers

A. Send Count
B. Hyperlinks
C. Subject Line
D. From Name

Answer: C,D

NEW QUESTION # 55
......

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